{"id":165,"date":"2023-04-10T15:08:56","date_gmt":"2023-04-10T15:08:56","guid":{"rendered":"https:\/\/mediaconsulta.co.uk\/?page_id=165"},"modified":"2023-04-10T15:10:11","modified_gmt":"2023-04-10T15:10:11","slug":"fc-barcelona-dinamo-bucuresti","status":"publish","type":"page","link":"https:\/\/mediaconsulta.co.uk\/services\/special-events\/fc-barcelona-dinamo-bucuresti\/","title":{"rendered":"FC Barcelona – Dinamo Bucuresti"},"content":{"rendered":"\n
August 11th 2012 Country Branding and the Soft Power of Football<\/em><\/p>\n\n\n\n Although the Government is usually slow in capitalizing on the soft power of sports, the benefits it brings to the national sentiment and people\u2019s perception about their own country, own value and national pride, is priceless.<\/p>\n\n\n\n As Consultants, Soft Power knowledge is in Media Consulta International\u2019s DNA. It can manifest in various forms and shapes: may it be through art festivals, supporting the Romanian Cultural Institute, bringing to the people\u2019s attention the most successful Romanian brands, setting-up the national Television School, bringing global and international personalities in (thus placing the country on the global map) up to supporting Romania\u2019s national pride of what was once an iconic brand of sports country (especially in football and gymnastics).<\/p>\n\n\n\n <\/p>\n\n\n\n
<\/strong>National Arena (54.000 seats)<\/strong><\/p>\n\n\n\n