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After Bill Clinton (2007), Mihail Gorbachev visits Bucharest in 2010 for the most spectacular newspaper launch in Romania.
20 years after the fall of Communism, Mihail Gorbachev, and the leader of the ex-USSR paid a one day visit to Bucharest on April 14th, 2010 to attend the launch of the daily newspaper, PUTEREA (The Power). The event has been organized by Mihai Craiu (and the PR team of MEDIA CONSULTA INTERNATIONAL) along with McCann Erickson at the Diplomatic Club in Bucharest and it was ranked by the public opinion as “the most spectacular newspaper launch” with three ex Presidents attending as guests of honour: Mihail Gorbachev, Ion Iliescu, Emil Constantinescu and other Top 300 Romanian personalities socializing during the event.
The first edition of the newspaper was brought by helicopter and handed directly to Mihai Gorbachev right on the landing lawn. The large number of public figures, the elegant environment enhanced by subtle violin chamber music and gastronomic delights, as well as the fact that it was the first occasion in Romania when three former state presidents attended such an event, made it by far the most successful media launch in Romania.
PUTEREA is an international project started by a foreign investment fund, developed by a London media group and locally managed. It has been positioned as a niche publication focusing on politico-economical business investigations and analysis.
Mihail Gorbachev visits Romania for the first time in 21 years after the fall of Communism
In 2010 Mihail Gorbachev visited Romania, 20 years after the fall of communism. Gorbachev attended the most spectacular publication launch: “Puterea” newspaper. The first edition was brought by helicopter and handed to him right on the landing lawn. Mihai Craiu was involved in the organization of Mr. Gorbachev’s visit with PR, Lobby and Project Management Services through his entrepreneurial activity with MEDIA CONSULTA INTERNATIONAL.